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Honest answer · 5-minute read

Why £199 when there are free templates online?

A fair question. Here's the honest answer, including the cases where you should absolutely use a free one instead of buying ours.

The short version

Free templates are usually a single tab, a person × skill grid with conditional formatting. Useful for sketching the idea. Almost useless for actually running a team. Our £199 template gives you the methodology, the dashboards, the automated roadmaps, the editable narrative descriptors on a fixed 0-5 scale, and the £1 PulseAI upgrade. The price reflects 20 years of refinement and the fact that it actually works in production, not 20 minutes of someone formatting a grid in Excel.

Three ways to think about £199

1. £199 vs your hourly rate

If you make £50/hour fully loaded, you have already considered £199 = 4 hours. The free template will cost you 20+ hours of building dashboards, descriptors, formulas, and roadmaps yourself. The 4 hours / 20 hours math wins on its own.

2. £199 vs one bad training course

A single off-the-shelf training course for a 10-person team typically runs £800–£3,000. If the matrix prevents one such course (because you realise the team didn't actually need it), you've paid for the template four to fifteen times over. Most teams discover this in the first quarter.

3. £199 vs one wrong restructure call

Fully-loaded cost of one wrong knowledge-work redundancy is £40k–£120k (CIPD benchmark). Detail at before-you-restructure. £199 against that is a rounding error.

The honest cases where you should NOT buy ours

What 20 years of refinement actually means

The reason the template is worth £199, when a free download isn't, comes down to the parts that aren't visually obvious in a screenshot:

None of this is in a free download. Most of it is invisible until you've tried building your own and discovered, three weeks in, that you missed it.

Try the method before you buy

If you want to try the approach first, the free 5x5 builder walks you through the exact method on a tiny team, in your browser, with no email needed. You will see the heat map and the gap analysis in under five minutes. If it feels right at that scale, the full template will feel right at 30.

Three lines

  • Free templates are fine for sketching the idea. They cost you in rebuild time, not in cash.
  • £199 buys you the 20-year-refined methodology, the dashboards, the roadmaps, and the £1 PulseAI upgrade, payback usually inside a month.
  • Don't buy ours if you're an individual, if you already own an enterprise HCM, or if you need formal third-party audit documentation.

Last reviewed: 26 May 2026.

Honest answer, honest price.

Get the template, £199